If you're wondering if your members are watching videos on-line, you might want to read this Gavin O'Mally article published today on mediapost.com which summarizes a recent report from the Nielsen Co.
"The number of U.S. consumers who frequent
online video destinations has climbed 339% since 2003, while time spent
on video sites has shot up almost 2,000% over the same period. In the
last year alone, unique viewers of online video grew 10%, while the
number of streams grew 41%, the streams per user grew 27%, and the
total minutes engaged with online video grew 71%." - Online Media Daily
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